WHO WE ARE
More Than
Distribution.
We Build Beauty Brands.
We are beauty specialists, brand builders and commercial partners. Combining international beauty expertise with local market knowledge, we help ambitious brands establish, grow and thrive across Central Europe.
MEET OUR FOUNDER
Built on Experience.
Driven by Passion.
With over 20 years of experience in the international beauty industry, our founder brings a deep understanding of what it takes to build successful beauty brands.
Having worked with global beauty companies including Estée Lauder and PZ Cussons, she combines international brand expertise with a strong understanding of retail, consumer behaviour and commercial growth.
She founded Global Beauty Brands with a clear ambition: to create a company that goes beyond traditional distribution, acting as a true local partner for international beauty brands entering and expanding across Central Europe.
“Our business is all about growing yours.”
Mareike Friedrichs
FOUNDER & CEO · GLOBAL BEAUTY BRANDS
WHO WE ARE
Independent
in Spirit.
International
in Expertise.
Global Beauty Brands is an independent beauty distribution and brand-building company based in Germany, connecting ambitious international beauty brands with opportunities across Central Europe.
Our expertise combines international brand management, in-depth market knowledge and established relationships with leading retailers. We understand both sides of the business — what brands need to grow and what retailers need to succeed.
From market entry to long-term expansion, we act as our partners‘ local commercial team, translating brand potential into effective market strategies and hands-on execution.
Beauty Is
Our Expertise.
We bring international beauty industry experience, category knowledge and a deep understanding of evolving consumer trends.
We Know
the Market.
We understand the dynamics of Central European retail, local consumer expectations and the commercial requirements of leading retailers.
Strategy
Meets Action.
We turn ambitious brand strategies into practical market plans, coordinating the people, channels and activities needed to deliver results.
We don’t simply distribute beauty brands.
We become part of their growth story.
THE GBB DIFFERENCE
Not Just a
Distributor.
A Partner in
Your Growth.
We believe successful beauty brands need more than access to distribution channels. They need a partner who understands their vision, takes ownership of local execution and is committed to building long-term commercial success.
We think like brand owners.
We act like business partners.
Entrepreneurial Mindset
We approach every brand with the commitment and commercial responsibility of an entrepreneur, making decisions with long-term brand success in mind.
Established Retail Access
Our relationships with leading retail partners across Central Europe create opportunities to bring international beauty brands closer to consumers.
Integrated Brand Development
We connect retail sales, brand marketing, digital commerce and supply chain management to support a consistent and commercially effective market presence.
Long-Term Partnership
We focus on building transparent, collaborative relationships with shared objectives, clear communication and a commitment to sustainable growth.
OUR VALUES & COMMITMENT
Driven by Passion.
Defined by
Partnership.
At Global Beauty Brands, our values are more than principles — they guide the way we make decisions, build relationships and do business. We believe that trust, accountability and a shared ambition are the foundations of lasting success.
Beauty Is Our Business.
Passion Is Our Drive.
We genuinely love what we do. Our enthusiasm for beauty, innovation and emerging brands drives us to discover opportunities and continuously push boundaries.
Built on Trust.
Focused on Success.
We value honesty, transparency and mutual respect. We build lasting relationships by listening, collaborating and putting shared interests first.
We Take Responsibility.
We Make Things Happen.
We take initiative, make decisions and stand behind our commitments. Challenges are ours to solve, not someone else’s to manage.
Ambitious Thinking.
Measurable Progress.
We set ambitious goals and hold ourselves accountable for results. Creativity, commercial discipline and continuous improvement guide our decisions.
Strong values. Meaningful partnerships.
Lasting impact.
YOUR NEXT CHAPTER STARTS HERE
Let’s Build Something
Exceptional.
Great beauty brands deserve great partners. Whether you’re entering Central Europe or looking to accelerate your existing business, we’re here to turn your ambitions into lasting success.
BECOME A BRAND PARTNERYOUR BRAND. OUR EXPERTISE. SHARED SUCCESS.